There are 2.45 billion users worldwide use Facebook and nearly all of them are reachable.
A worldwide market is available via Facebook.
Preschedule your status updates and use tools that can update multiple social media websites at one time. My favorite free tool for doing this is HootSuite.com. Beware of terminology that’s specific to one particular social media website. For example, it can be confusing to post a status update that uses “mentions” or “hashtags”, which is terminology specific to Twitter, on Facebook. So when you’re posting across multiple social media websites, make sure your message works across all of them.
The social media website that most of your prospective customers use is the best one for you. In the beginning, you will need to experiment with multiple websites. The great thing about social media is that you can track exactly where your clicks are coming from and which website is sending you the highest-converting traffic. It really takes the guesswork out of determining which website is most effective for you.
It’s important to know that you have to be realistic about the time you have. Social media is fast-moving and it’s better to be active frequently and in quick bursts than it is to only check in an hour once a week.
Social Media is a term that encompasses new ways of talking to prospective customers online, and talking to people is always an effective way to market your business!
The tools are free, so social media marketing is largely an investment of time. As a small business owner, time is a valuable resource and you likely don’t have the capital to hire a department solely dedicated to managing your social media outreach. Overall, social media is a MUCH more cost-effective strategy than any traditional form of display advertising. Social media marketing continues to build your reputation and bring in leads even when you’re not actively building it out. Ads are gone completely once you stop paying for them.
The great thing about social media is that there’s very little upfront cost and the time involved in getting it up and running. If it doesn’t work for you, you can always delete your accounts. Just remember to first give it time – social media feels strange and foreign to everybody that’s never used it before. Give it a chance to work and give yourself the chance to understand it before you give it up.
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Schedule your posts & ads in advance, then sit back and relax.
Engage with your audience and respond to their comments.
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