If a picture is worth a thousand words, this really is the case. A video is worth a million words. If you’re ready to take your social media to the next level, video is an excellent approach to improve results, engage your audience, and generate leads. In fact, 93 percent of marketers claim to have used social media video to attract new clients.
Here are a few video types to explore about:
1. Live Streaming Videos
Live streaming videos are a terrific resource for you if you already have a huge following on social media—especially on Facebook, LinkedIn, YouTube, and Instagram.
During a live stream, what should you promote? To get you started, here are a few suggestions:
- Publications from the company
- Quick hints from the business
- Demos and product releases
- Q&As
- Tours of the facility/office
- Highlights from employees’ days or content from a day in the lives
Always test your video setup before going live with it! Nothing is more irritating than a shaky, low-quality video. If you want to create high-quality content, consider investing in a phone plug-in mic—they’re inexpensive and make a huge impact.
2. Videos from Behind the Scenes
The following topics should be addressed in these videos:
- Operations on a day-to-day basis
- Interviews with employees
- Manufacturing events at the company
This content provides a deeper understanding of how your company runs and who you are to your prospects and consumers.
3. Video Tutorials
Is it really necessary to build a case for instructional videos? This is some of the most widely shared and consumed information on the internet, ranging from step-by-step cooking instructions on Facebook to beauty tutorials on Twitter.
However, there are a few rules to follow:
- Be as specific as possible. Be instructive. Make an effort to amuse.
- Videos should be long enough to clarify each stage yet short enough to maintain the viewer’s interest (Sweet spot on social media is 3-5 minutes)
- Within the first minute, cover the most vital information.