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The content management system (CMS) and commerce engine websites used to register purchases, manage users' relationships with online retailers, and manage cataloged products are called the e-commerce platform. It makes no difference if your company is big or small,...

Before we could access the internet on our smartphones and tablets, things were easier. In order to have an online presence, a website had to be designed with a desktop and possibly a laptop in mind. These days, however, a wide range of screen sizes must be taken into...

Social media management refers to the process of creating, scheduling, analyzing, and engaging with content posted on various social media platforms to build and maintain an online presence. It involves activities like crafting compelling posts, managing social media...

The idea that a company's logo and brand are the same is a frequent one. Unfortunately, marketing and branding are not that easy. A company's logo is only one aspect of design; branding extends beyond design components. But it's highly unlikely that well-known brands...

Google Maps is a web-based mapping service provided by Google. It allows users to view maps, satellite imagery, street view, and obtain driving directions and real-time traffic information. Google Maps also provides various features such as location search,...

Traffic won't come to your website by itself. It can also be challenging to determine the exact reason why you're not receiving the traffic you desire. You should therefore consider enhancing your SEO. You could work with a marketing firm, a freelance SEO, or an...

Although starting your own internet business can be very profitable, it's not as easy as opening a store and crossing your fingers. Your e-commerce store won't succeed unless you have a clear set of business objectives.  Generally speaking, when we think of...

You might be surprised to learn how important a company's branding is. Although your brand appears to be made up solely of visual components like colors and logos, it truly encompasses your company's entire identity. You are the product of your brand. Although...

The use of mobile apps has grown significantly, and this trend is only becoming more popular. 49% of smartphone users open an app more than eleven times a day, and nearly 90% of users spend time using apps. Mobile device purchases are becoming more and more common,...