For many newcomers, SEO still has a lot of mysteries, but even expert users need to stay up with what’s going on in the world of internet marketing. We’ve created a list of 10 SEO facts you’ve probably never heard of; but, even if you have, this serves as a pleasant reminder.
There are quite a lot of SEO data and figures out there, some of which are more or less well-known.
Duplicate content is not penalised by Google.
Duplicated material does not always have a negative impact on SEO, despite what the majority of internet users believe. Duplicated material isn’t good for SEO, but it’s also not always bad. The internet user is safeguarded if he or she uses canonical tags to inform search engines about favoured material. However, we would like to point out that many internet users have never considered what are Google actually thinks regarding those duplicate content.
Secondary Search Engines Could Be Beneficial
The majority of our time is spent optimising for Google. Other search engines, on the other hand, have access to 30% of the internet’s users.
If you’re having trouble identifying your target audience, you might well be able to increase traffic by optimising for several search engines. It’s a long shot, but your colleagues may have banded together and begun using other search engines for some reason.
Video on Home Page
Websites featuring a video on the home page, for whatever reason, have a significantly better chance of ranking first on Google. Make a personal film that explains your employees if you’re a company that may benefit from one.
For web page design, use the H1 tag only once.
For web page design, attempt to utilise the H1 tag just once. For example, There is only one director at a hospital, and there also should be only one H1 tag on a website. If you use many H1 tags on a web page, your website might well be penalised or your keyword may not rank effectively.
SEO is not free or cheap
If your company is seeking for low-cost SEO services, you’ve come to the wrong place. If a corporation is undercharged, the outcomes will be undervalued. We frequently argue that SEO is a cost-effective inbound marketing strategy, which it is; but, it is a long-term strategy. It necessitates a continuous commitment of time and effort, which may quickly mount up. Don’t be petty, find a digital marketing company that suits your business.
Focus more on front page
Seventy-five percent of searchers never get beyond the first page of results. When comparing the clicks and traffic of websites on the first page to those on the second page, there is a significant difference.
Put one video on front page will helps alot
We may claim that YouTube is the world’s second most popular search engine, as well as the finest option for marketing and advertising in the internet video industry. Videos are more appealing than text, and everything indicates that YouTube holds a particular place in Google’s heart. We must also keep in mind that YouTube is owned by Google.We may claim that YouTube is the world’s second most popular search engine, as well as the finest option for marketing and advertising in the internet video industry. Videos are more appealing than text, and everything indicates that YouTube holds a particular place in Google’s heart. We must also keep in mind that YouTube is owned by Google.
Image Object Detection Is a Powerful Ranking Factor
We are all aware that now the Google search engine is capable of recognising the items in a picture. However, you may be surprised to learn that this object identification pattern aids in company ranking. Choosing image optimization as a strategy for ranking well is crucial.
Only two of the top 10 websites are content-based.
Content is the only thing that matters when it comes to SEO. The phrase “content is king” is well-known. It is without a doubt the internet’s king. Google focuses on search algorithm advertising, Facebook on social networking, while Twitter on breaking news. As a result, their main emphasis is on something else. YouTube and Wikipedia are two content websites with a strong focus on content. YouTube is a video-sharing site, whereas Wikipedia is a resource for knowledge.
Website speed
‘Page speed is a ranking factor,’ according to Google. The question then becomes how important load time is. While enhancing your website speed is essential and may put you in hot water with your users, it may also help you increase your conversion rate.