A new year brings with it a fresh chance to make 2022 the finest year ever. For many companies, this means a website redesign is in the horizon. While not every business needs (or has the budget) to totally redesign their website, there are several things you can do in the new year to give it a digital makeover. Here are five of our favourite website updates and adjustments that you can implement right away to boost your online exposure.
Speed Up Your Website
One of the most crucial aspects of your website is its speed. It doesn’t matter how beautiful, useful, or brilliant it is if it takes too long to load since you’ll likely lose a large chunk of your audience. Do you want to know where you stand? We recommend using Google PageSpeed Insights to do a scan. Anything you can do to make your site load faster should be a top priority.
Limiting html requests, upgrading your hosting, introducing a CDN, adding website caching, and optimising your pictures and files are all things you can do to improve your performance.
Refresh the Website Appearance
Is it time for your website to have a new appearance and feel? Perhaps it’s time to change your theme. It’s as simple as picking a new theme you like, installing it, activating it, and setting it up to look the way you want it to if your website is one of the 75,000,000+ websites that use WordPress.
TIP 1: Keep an eye on your new theme’s packed tool set, the foundation it’s based on, and its compatibility with your critical plugins.
TIP 2: To minimise downtime and issues being visible to the public, we propose cloning your site and installing the new theme on the cloned site.
Don’t Forget Your CTA
In any business, especially on your website, a call-to-action, or CTA, is critical. You’ll want to know exactly what your site visitors will do next. But be careful not to overdo it. CTAs should not be placed at the top of your page. Because not everyone who visits your website is ready to take the next step, the CTA should always be placed towards the bottom of the page.
Mobile-Friendly Design
Another point to consider is that search engines such as Google are aware that smartphone users use their devices more than their computers at least once a day. As a result, Google rewards mobile-friendly websites by placing them on the first page of search results.
Please, get rid of your carousels and sliders
The issue with carousels and sliders is that your visitors may only see the first slide. Furthermore, the material on the slides is less likely to be viewed, and calls to action are less likely to be followed through on.
They were popular in the early 2000s, but in today’s world, they are more effective on social media rather than on the website.
Conclusion
Your company’s website design has an influence on conversions and trustworthiness. Regularly adjusting your website to the newest trends will surely help it perform effectively for years to come.
IO Web Studio is a reliable web design company in Malaysia. We offer smart and innovative digital solutions when it comes to web design, digital marketing, SEO, SMM, Mobile Apps and brand building. Contact us right now to find out how we can help you enhance your website!