E-commerce SEO is simply a process of optimizing your online e-commerce store to get more visibility and increase the ranking on the web. It allows your store to appear at the top of SERP (Search Engine Result Pages), which usually appears alongside the paid ads or google shopping ads.
Step 1: Extensive Keyword research
The first and most important step in search engine optimization is keyword research. One of the most frequent problems with e-commerce websites that don’t sell is poor keyword research. A list of terms and phrases frequently used as search terms by average users was compiled using company feedback, AdWords Keyword Planner, Google Auto-complete, and Google Trends.
Keyword: A keyword is a phrase or term that people use to pinpoint the online content they’ve been looking for. when a user hits the “Search” button after entering keywords into search engines like Google or Bing. Depending on what it believes would be the best results for the keyword they looked at, the search engine returns with a list of results pages. Let’s take an example to better understand it: if someone wanted to buy a phone, they would type smartphones, which is our keyword here.
Need for Keyword Research: The reason keyword research is necessary is the next question that needs to be answered. In other words, you would be lost without the right keyword. Keyword research is the first step in the SEO process. You will be unable to rank your website if you use inappropriate keywords. Conversely, you can increase traffic if you have the right keyword. You must carry out adequate keyword research in order to obtain this.
Keywords to Use: There are several kinds of keywords, including long-tail and short-tail keywords, as well as keywords based on search intent. Let’s examine it in more detail. Short-tail keywords are those that appear to be two words or less. There are acronyms in this, like “SEO.” Short-tail keywords include things like chairs, smartphones, and a lot more. Keywords that are longer than two words but shorter than four or five words are known as long-tail keywords. Another word for long-tail keywords is “key phrases.” Long-tail keywords include things like “best home chairs” and “best mobile phones.”
Step 2: On-Page SEO Techniques
Now that you have a thorough understanding of keyword research, the next step is to concentrate on on-site SEO. This includes every SEO tactic that is directly under your control. You can take steps on your blog or store to ensure that search engines fully understand every page of your website, including individual product listings.
- Meta Title and Description
- Heading Tags
- Site Load Speed
- Page Slug
- Add Blog
- Add Images
- Add Related Videos
- Internal Links
- Enternal Links
- Optimise Anchor Text
- Include Alt Text to Image
- Avoid Duplicate Keyword Targeting
- Avoid Excessive Keyword Stuffing
- Word Count
- Rich Snippet
- Include Number, Brackets, and Numbers
Step 3: Off-Page SEO Techniques
Off-site SEO services encompass a large number of SEO tactics over which you have no control. Actually, it serves to inform search engines that the website is trustworthy and valuable. Another element that might be offered by off-site SEO is reliant on visitor interaction. Search engines are informed that a website is engaging and deserves more exposure by metrics such as bounce rates, page views, time spent on the site, and other visitor experience metrics. Let’s examine each of these elements in more detail.
Add HTML Sitemap to Google Console: Submitting your sitemap to Google Search Console should be your first priority. Now, if you are unaware of what it is or how to accomplish it. Next, we’ll explain it here. A directory of all websites on the internet is called a sitemap. Submitting the sitemap helps Google understand what websites should be indexed because there are a lot of other websites out there and new ones are launched every day. Since Google is the most widely used search engine, submitting your Google Search Console is crucial.
Generate Backlinks: One of the most important off-site SEO tactics you can employ is this one. A backlink is a connection from another website to your own. Essentially, it serves as a signal to the search engine that you are being supported by another website. Getting backlinks is essential if you want to move up the search engine results page. Lack of backlinks will hurt your rankings even with a fully SEO-optimized website with top-notch content. Obtaining backlinks from reliable websites is another crucial component. It won’t help you in any way if you receive backlinks from websites that search engines disregard, like gaming sites, spam sites, and more. Seek for backlinks from websites that are credible, trusted, dependable, and high in authority.
Reduce Bounce Rate: The thing that search engines detest the most is bounce rate. The term “bounce rate” refers to the percentage of visitors to a website who leave without taking any action after only a few seconds. It indicates that your website’s content is inappropriate for the needs of the user. Therefore, it’s critical to maintain a lower bounce rate and convey to search engines that all of the content on your website is pertinent. Always focus on the appropriate keywords to reduce the bounce rate. Avoid overdoing pop-ups, as this may irritate potential customers.
Enhance Onsite Time: In search engine optimization, the longer a visitor stays on your website, the more value it creates. The methods to increase or optimize the onsite time are the same as those previously stated. For readers who enjoy reading, you can include blog entries in addition to this. In order to grab users’ attention, you can also create surveys and tests. A crucial additional strategy is to include a review or feedback section on the website. Additionally, you have the option to create forums where users can seek solutions for any issues they may encounter.
Enhance Multiple Pageviews: Improving pageviews indicates that you are addressing issues that will draw in more visitors. Page views per session on the website indicate how frequently visitors view different sites while on the site. A visitor that views multiple pages in a single session is actively interacting with your website, which signals to browsers that the content is valuable. There are ways that you can get multiple pageviews from visitors who find it interesting. Creating a user-friendly website is the first step. Additionally, you can add Call to Action buttons, which aid in grabbing users’ attention. Remember to include internal links; this helps to keep users on your website.
Conclusion
Implementing effective SEO techniques is paramount for ranking your web store in search engine results. It not only increases visibility and attracts targeted traffic but also fosters credibility and trust, leading to higher conversions and long-term success in the highly competitive world of e-commerce. By prioritizing SEO, web store owners can secure a strong online presence and enjoy the many benefits it offers in terms of customer acquisition and business growth.