Consistently, we see new elements and styles in website design start to rise.
A few elements - when incorporated mindfully - help tell stories and explain your company. Different elements work to improve how content looks like on a specific device. While it's not important to incorporate each trend that comes about on your website, many of them can possibly improve your visitor’s experience.
But, with such huge numbers of options to choose from, it can be challenging to figure out which ones are extremely worth considering. To enable you to narrow your focus, we've detailed eight important elements of modern website design that you can incorporate to improve your website’s performance.
Most organizations have a specific font or typography that they use to help their clients instantly recognize them versus their competitors. In recent years, designers have received a larger selection of fonts to look over, making it easier for brands to more precisely express themselves through typography.
Typography utilizes one design trend over the website to lead readers to various parts of the page.
When creating your organization's brand, your choice in typography can indicate subtle hints about your identity. Is it accurate to say that you are fun or serious? Functional or informational? Despite what font you choose, make sure that your designer consider its applicability across browsers and computers. Choosing a font that isn't supported by common browsers and computers could imply that your website display awkwardly on various devices.
Large image, for example, this one do away with the concept of above and below the fold. By focusing on simply the image with text instead of a CTA or social buttons, Medium makes a strong visual experience that urges you to scroll down to read more.
Large hero images are likewise often placed in the background with text and other content overlaid on top. Notwithstanding of the approach you use, large image can help visually tell your story without depending on just text.
Your clients are coming from everywhere and have high expectations. You may not be sure if they are finding your website from their phone, tablet, or desktop computer.
All things considered, ensuring your images are responsive makes for a good user experience. Website visitors can take a look at different images - regardless of whether they are the backgrond or product images - and have the capacity to get a similar experience regardless of what device they are coming from.
Videos that automatically play in the background can add a great deal to a page. They can be utilized to tell a story and significantly decrease the measure of other content that is needed to explain your business.
This background videos fills in as a splendid way to get the visitors drew in to click-through to the main video.
Background videos focus on enticing the visitor from the minute they land on your page. The video enables your visitor to understand the key points about your organization without ever having to read a single line of text.
Moreover, video is processed 60,000 times faster by our brains compared to txt. While individuals are frequently hesitant to read heavy blocks of text, videos seem effortless and can be consumed rapidly. It likewise helps that connection speeds are expanding and mobile device sizes are developing, improving for video experiences.
Basically, flat design is any element that does not include or give the perception of three dimensions, for example, shadows. Not exclusively is flat design is easier for users to comprehend, yet it can likewise load more quickly on websites without complicated or excessively technical elements. Both large and small organizations have shifted to flat design.
Flat design enables the visitor to comprehend your content more quickly, and including a few elements of depth can bring it to life. Despite whether you fully design your website utilizing flat design or use shadows and other different elements, it's important to be consistent all through your website. Ensure that your homepage, product pages, and some other key sections of your site all use a similar design cues with the goal that visitors can instantly understand what they're viewing.
It’s likely that most websites you interact with have a long menu of options to choose from. The advantage of this is the menu can take the visitor directly to where they want to go. Notwithstanding, the disadvantage is that they for the most part take up a huge amount of valuable screen space.
The hidden, or hamburger, menu changes this. This menu was common in web applications before making its way to web design - even in Google Chrome you can discover a hamburger menu on the right-hand side.
Asking why it's known as a hamburger menu?
If you utilize your imagination, the three lines that are stacked over each other look like hamburger patties. Get it?
The pages of your website ought to have a clear path for the user to take. Removing a busy navigation makes the experience cleaner and distraction free. This improved experience help to improve the probability that the client will discover the information they need to complete a desired action.
You may have seen that numerous B2B websites are beginning to display large product images on their sites to highlight different features or parts of their product. This is no coincidence.
Larger product images enable designers to highlight different features of a product in a more proficient and powerful way.
This approach reinforce the advantages of a features by providing the opportunity to highlight the most important pieces.
These large images are likewise scan-friendly. They enable visitors to create a strong understanding of what the different product features do by convey them through images rather than words.
With the ascent of Pinterest, designers and marketers alike have turned out to be fascinated with cards. Individual cards help distribute information outwardly so the visitors can easily consume bite-sized pieces of content without being overwhelmed.
Card design is ending up increasingly popular across B2B and B2C websites since it deliver effortlessly digestible chunks of information for users. Utilizing this design on your site can help highlight various products or solutions side-by-side.
Remember that your cards ought to be responsive. This implies as the screen size gets smaller or larger, the number and size of cards shown ought to adapt accordingly.
Notwithstanding background videos, organizations are likewise starting to utilize short product or feature videos to highlight a specific utilize case. These short videos are incredible at bringing your solution to life, while not overwhelming the visitor with a long experience that they must sit through.
According to Inc. Magazine, 92% of B2B clients watch online video, and 43% of B2B clients watch online video while researching products and services for their business. Subsequently, B2B organizations need to create videos that explain their products since it is influential in the buyer's basic decision-making process.
These short videos allows for your prospect to quickly understand value without watching an extremely long, in-depth experience. Of course, both have value, however the shorter videos considers speedy understanding that is best for top of the funnel.